The Power of Proximity: Why Who You’re Around Matters More Than You Think

We’ve all heard the saying: “You are the average of the five people you spend the most time with.” But what does that really mean—and why does it matter so much, especially in business and personal growth?

The truth is, proximity has power. The people, environments, and energy you place yourself around either pull you forward or hold you back.

Proximity Sets Your Standard

When you’re surrounded by people who expect excellence, you rise to the occasion. Their work ethic, mindset, and momentum rub off on you. Suddenly, what once felt “above your level” becomes your new baseline.

In contrast, spending too much time in circles where excuses, negativity, or complacency are the norm can quietly chip away at your drive. You might not notice it at first—but over time, your standards drop to match the room.

Proximity Shifts Your Thinking

Being around people who dream big stretches your own imagination. They speak a different language—one of solutions, possibilities, and action. They don’t ask “Can I?”—they ask “How can I?”

These people don’t just talk about goals—they’re executing, building, and growing. And that mindset is contagious.

Proximity Is a Shortcut to Growth

You can read all the books, listen to all the podcasts, and watch all the YouTube videos—but nothing accelerates growth like being in the right rooms. Proximity gives you access to real conversations, real feedback, and real-time learning.

Want to become a better agent? Be around agents who are closing deals, refining skills, and making moves.

Want to be a better leader? Be around leaders who are leveling up daily.

Want to become more grounded, disciplined, and fulfilled? Get around people who already live that way.

How to Leverage Proximity

• Audit your circle. Who are you around the most? Are they pushing you forward or pulling you back?

• Seek out better rooms. Don’t be afraid to be the smallest player at the biggest table. That’s where you grow.

• Invest in access. Sometimes, proximity comes through mentorships, events, masterminds, or joining new teams.

• Protect your energy. It’s not just about who’s around you—it’s about what conversations and values are in the air.

Final Thought

If you’re not getting the results you want, look around before you look inward.

You don’t just need more motivation—you need more proximity.

Get around people who make you better just by being who they are. That’s the real cheat code.